Kosovo stamp year 2017 UNICEF Campaign – Sustaining Breastfeeding

Kosovo stamp year 2017 UNICEF Campaign – Sustaining Breastfeeding

In 2017, the Post of Kosovo (Posta e Kosovës) released a special commemorative stamp in collaboration with UNICEF to promote the importance of breastfeeding. This issue coincided with “World Breastfeeding Week” activities in Kosovo.

Issue Details: Sustaining Breastfeeding (2017)
Release Date: October 2017.

Official Title: UNICEF Campaign – Sustaining Breastfeeding (often referred to as Mbështetja e ushqyerjes me gji in Albanian).

Catalog Number: Michel #402.

Format: Typically issued as a single stamp (1v) or in a small sheetlet.

Design: The stamp features a warm, stylized illustration of a mother breastfeeding her child, intended to raise awareness about the health benefits and the importance of family and community support.

Context & Campaign
The stamp was part of a broader advocacy campaign led by the Ministry of Health and UNICEF Kosovo. In 2017, the theme for the week was “Supporting Breastfeeding Together.” It aimed to address low exclusive breastfeeding rates in Kosovo (which were around 40% at the time) by encouraging workplace support and immediate breastfeeding within the first hour of birth.